Which of the following is NOT one of the values embraced by DECA?

DECA emphasizes a set of core values that guide its members in their goals and professional development. Among these values, integrity, teamwork, and innovation are all fundamental principles that DECA stands by.

Integrity involves adhering to moral and ethical principles, which is crucial in developing trustworthy leaders and professionals. Teamwork emphasizes the importance of collaboration and collective effort in achieving goals, a key skill in both the business world and the DECA competitive experience. Innovation is about fostering creativity and new ideas, which is essential in keeping pace with rapid changes in industries and markets.

While creativity is an important trait in many contexts, it is not explicitly listed as one of the core values that DECA promotes. Instead, DECA focuses more broadly on the outcomes associated with the values of integrity, teamwork, and innovation, which together support the organization's mission of preparing students for careers in marketing, finance, hospitality, and management.